Get out and ride!
What will you be doing on Black Friday?
We’ll be mountain biking!
You may remember when REI did something different on Black Friday last year—they closed the co-op’s doors and invited the nation to opt outside with them. And more than a million people did just that. It really caught the attention of our community.
This year on Black Friday, we’re going to join REI outside, and we’d like you to opt outside with us.
Let’s skip the malls and celebrate life outdoors.