New Sponsor! Breadwinner Cycles and Sugar Wheel Works

We have exciting news to share this month. We want to welcome Breadwinner Cycles as a Silver level Sponsor and Sugar Wheel Works Bronze Level Sponsor of NWTA! Breadwinner Cycles and Sugar Wheel Works, located off North Williams st, is a PDX started bicycle company crafting bikes and wheels with two hands.

Tony Pereira and Ira Ryan started Breadwinner Cycles in 2012, intending to “build the best custom bikes for people who love to ride every day.” Then, along came Sugar Wheelworks, an 11-year-old company that moved into the shop in 2019. With custom wheel building under the roof, the home of Breadwinner Cycles became a pro-level service from bike veterans.

Tony and Ira both had careers building in Portland back in 2004/2005. With a meaningful connection to Portland, they understand the community effort it takes to get out on the trails, maintain them, and be a voice for inclusion. Bikes are rad, but Breadwinner digs deeper than the tires on the road. “You have to take care of what you enjoy, or else it will fall apart. It’s that simple. For years, Tony and I have joined in at trail work parties and tried to support NWTA and the off-road community whenever possible. We both love riding trails and dearly wish there were more options for local riding, so it makes sense to support a sustainable trail system near Scappoose.” Says Ryan. 

For many new people, getting into biking is intimidating, which brings us to our next point. Breadwinner believes in planting seeds for younger people, people of color, people who don’t usually feel included in the cycling world or ride bikes, onto bikes. Keeping it fun and inclusive for everyone is their mentality for success while getting more people out on bikes daily.

Northwest Trail Alliance is a non-profit organization of volunteer efforts based in Portland, Oregon. Created in 1988 as a grassroots club of local riders, NWTA has grown into one of the largest regional advocacy groups. Advocating for trail access and stewardship in NW Oregon and SW Washington; covering the Portland Metro area to as far north as Mt. St. Helens, to the Western slopes of Mt. Hood and as far West as Seaside. To find out more, visit our website at

Thank you to all our sponsors who support the values of NWTA. If you are interested in supporting us, please reach out to [email protected].